First Source
https://digitalccbeta.coloradocollege.edu/pid/coccc:6499 Annotation This source written by Kelly Jean Ann LaVoie, she was a student at The Colorado College in Colorado Springs. The purpose of this secondary source is to find out, through research and interviews, if loyalty programs like reward point tiers to get a free or discounted item improves customer loyalty. It appeals to logos by presenting facts about the company and the facts of their interviews. Presence is a bit dated, almost a decade ago. However, I still feel like this information is relevant. I will be able to use this source in my project because Starbucks has a reward program as well and I can use this thesis to determine if it affecting customer scores. Second Source https://digitalccbeta.coloradocollege.edu/pid/coccc:1342 Annotation This secondary source by Natalie Abel is a thesis project from the year 2009. As credible as the last source, the author was a student at the Colorado College in Colorado Springs. The purpose with this paper is to show the difference between a Starbucks coffee shop with an independent coffee shop. She presents this with a sense of pathos while still employing logos by presenting the interviews in a unbiased fashion. I’d say this paper is biased towards the independent coffee shops because they are more vulnerable that an individual Starbucks store. I can use this source because it deals with how customers feel about Starbucks as a corporation.
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