Chad Osborne
Eng 102
4 April 19
LaVoie, Kelly J.A. “ DigitalCC.” Digitalccbeta.coloradocollege.edu, digitalccbeta.coloradocollege.edu/pid/coccc:6499.
This source written by Kelly Jean Ann LaVoie, she was a student at The Colorado College in Colorado Springs. The purpose of this secondary source is to find out, through research and interviews, if loyalty programs like reward point tiers to get a free or discounted item improves customer loyalty. It appeals to logos by presenting facts about the company and the facts of their interviews. Presence is a bit dated, almost a decade ago. However, I still feel like this information is relevant. I will be able to use this source in my project because Starbucks has a reward program as well and I can use this thesis to determine if it affecting customer scores.
Abel, Natalie. “ DigitalCC.” Digitalccbeta.coloradocollege.edu, digitalccbeta.coloradocollege.edu/pid/coccc:1342.
This secondary source by Natalie Abel is a thesis project from the year 2009. As credible as the last source, the author was a student at the Colorado College in Colorado Springs. The purpose with this paper is to show the difference between a Starbucks coffee shop with an independent coffee shop. She presents this with a sense of pathos while still employing logos by presenting the interviews in a unbiased fashion. I’d say this paper is biased towards the independent coffee shops because they are more vulnerable that an individual Starbucks store. I can use this source because it deals with how customers feel about Starbucks as a corporation.
Heyam , Kit. “Trans Awareness in Customer Service.” Eprints.leedsbeckett.ac.uk, eprints.leedsbeckett.ac.uk/3736/1/Trans-aware customer service.pdf.
This source by Kit Heyam is aimed at customer service relating to trans individuals. I believe this source is worthwhile to anyone who is unaware of how words and gender affect an individual's perception of customer service. The source gives handy tools to use when you are interacting with not just a trans person, but anybody in general. I think for me a lot of this source was filled with information I already knew, but still gave me good tips like “Avoid ‘Sir” and ‘Madam’” I hate to think how many people I could have potentially offended just by saying “Sir” It is good information to know and from now on I will instruct people to just use gender-neutral language and descriptors until given confirmation or asked what pronouns the person prefers. This doesn’t really relate to the other sources except it is about customer service in general. I can use this in my main project by mentioning the trans community and saying that it is just as important to focus on as any other aspect of customer service.
Hajarrahmah, Dini. “The American Image of Starbucks Coffee \Ud as Perceived by Its Consumers\Ud (Case Study: Starbucks Coffee Paragon Mall Semarang)\Ud.” CORE, 1 Jan. 1970, core.ac.uk/reader/11730436.
This source written by Dini Hajarrahmah is about how another country (Indonesia) views the Starbucks company. It is as credible as the other sources because the author was a student at Diponegoro University. The Thesis is very thorough in analyzing how a Starbucks in their local neighborhood is affecting the culture. They state that “there is a possibility that local people will interact with the product and create a mixed phenomenon between local and global culture.” I find this aspect very interesting, I can see how this phenomenon can be viewed both bad and good. I think I agree mostly with this source, it is situated in the local area located in Indonesia. I think overall it is a good source, but I am finding it hard to incorporate it in my larger research project. Maybe it could work as an example that there are Starbucks stores all over the world.
Susanty, Aries. “The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.” ASEAN Marketing Journal, journal.ui.ac.id/index.php/amj/article/view/4481/3228.
This source co-authored by Aries Susanty, and Eirene Kenny seems to be credible just because of the sheer amount of research conducted in the paper. The data was collected through “closed questionnaires” 135 respondents for each brand. The paper focused on what makes a good customer experience and used the general data to come up with a fool proof plan on how to increase customer service. I agree with this paper because it seemed to focus on the data itself appealing to logos. They were fair with all the comparisons and wasn’t hostile to one particular brand. I think this is the most useful of all my sources because it is exactly what I’m trying to research, how to improve customer scores at my local Starbucks. Now a lot what matters for the customer is out of my hands, but what is in my hands can be improved. It showed that how the employees acted affected how the customers viewed that brand. If the perception was good than it improves brand loyalty. I thought this was an excellent paper.
Eng 102
4 April 19
LaVoie, Kelly J.A. “ DigitalCC.” Digitalccbeta.coloradocollege.edu, digitalccbeta.coloradocollege.edu/pid/coccc:6499.
This source written by Kelly Jean Ann LaVoie, she was a student at The Colorado College in Colorado Springs. The purpose of this secondary source is to find out, through research and interviews, if loyalty programs like reward point tiers to get a free or discounted item improves customer loyalty. It appeals to logos by presenting facts about the company and the facts of their interviews. Presence is a bit dated, almost a decade ago. However, I still feel like this information is relevant. I will be able to use this source in my project because Starbucks has a reward program as well and I can use this thesis to determine if it affecting customer scores.
Abel, Natalie. “ DigitalCC.” Digitalccbeta.coloradocollege.edu, digitalccbeta.coloradocollege.edu/pid/coccc:1342.
This secondary source by Natalie Abel is a thesis project from the year 2009. As credible as the last source, the author was a student at the Colorado College in Colorado Springs. The purpose with this paper is to show the difference between a Starbucks coffee shop with an independent coffee shop. She presents this with a sense of pathos while still employing logos by presenting the interviews in a unbiased fashion. I’d say this paper is biased towards the independent coffee shops because they are more vulnerable that an individual Starbucks store. I can use this source because it deals with how customers feel about Starbucks as a corporation.
Heyam , Kit. “Trans Awareness in Customer Service.” Eprints.leedsbeckett.ac.uk, eprints.leedsbeckett.ac.uk/3736/1/Trans-aware customer service.pdf.
This source by Kit Heyam is aimed at customer service relating to trans individuals. I believe this source is worthwhile to anyone who is unaware of how words and gender affect an individual's perception of customer service. The source gives handy tools to use when you are interacting with not just a trans person, but anybody in general. I think for me a lot of this source was filled with information I already knew, but still gave me good tips like “Avoid ‘Sir” and ‘Madam’” I hate to think how many people I could have potentially offended just by saying “Sir” It is good information to know and from now on I will instruct people to just use gender-neutral language and descriptors until given confirmation or asked what pronouns the person prefers. This doesn’t really relate to the other sources except it is about customer service in general. I can use this in my main project by mentioning the trans community and saying that it is just as important to focus on as any other aspect of customer service.
Hajarrahmah, Dini. “The American Image of Starbucks Coffee \Ud as Perceived by Its Consumers\Ud (Case Study: Starbucks Coffee Paragon Mall Semarang)\Ud.” CORE, 1 Jan. 1970, core.ac.uk/reader/11730436.
This source written by Dini Hajarrahmah is about how another country (Indonesia) views the Starbucks company. It is as credible as the other sources because the author was a student at Diponegoro University. The Thesis is very thorough in analyzing how a Starbucks in their local neighborhood is affecting the culture. They state that “there is a possibility that local people will interact with the product and create a mixed phenomenon between local and global culture.” I find this aspect very interesting, I can see how this phenomenon can be viewed both bad and good. I think I agree mostly with this source, it is situated in the local area located in Indonesia. I think overall it is a good source, but I am finding it hard to incorporate it in my larger research project. Maybe it could work as an example that there are Starbucks stores all over the world.
Susanty, Aries. “The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.” ASEAN Marketing Journal, journal.ui.ac.id/index.php/amj/article/view/4481/3228.
This source co-authored by Aries Susanty, and Eirene Kenny seems to be credible just because of the sheer amount of research conducted in the paper. The data was collected through “closed questionnaires” 135 respondents for each brand. The paper focused on what makes a good customer experience and used the general data to come up with a fool proof plan on how to increase customer service. I agree with this paper because it seemed to focus on the data itself appealing to logos. They were fair with all the comparisons and wasn’t hostile to one particular brand. I think this is the most useful of all my sources because it is exactly what I’m trying to research, how to improve customer scores at my local Starbucks. Now a lot what matters for the customer is out of my hands, but what is in my hands can be improved. It showed that how the employees acted affected how the customers viewed that brand. If the perception was good than it improves brand loyalty. I thought this was an excellent paper.
First Draft
First Source
https://digitalccbeta.coloradocollege.edu/pid/coccc:6499
Annotation
This source is written by Kelly Jean Ann LaVoie, she was a student at The Colorado College in Colorado Springs. The purpose of this secondary source is to find out, through research and interviews, if loyalty programs like reward point tiers to get a free or discounted item improves customer loyalty. It appeals to logos by presenting facts about the company and the facts of their interviews. Presence is a bit dated, almost a decade ago. However, I still feel like this information is relevant. I will be able to use this source in my project because Starbucks has a reward program as well and I can use this thesis to determine if it affecting customer scores.
Second Source
https://digitalccbeta.coloradocollege.edu/pid/coccc:1342
Annotation
This secondary source by Natalie Abel is a thesis project from the year 2009. As credible as the last source, the author was a student at the Colorado College in Colorado Springs. The purpose in this paper is to show the difference between a Starbucks coffee shop with an independent coffee shop. She presents this with a sense of pathos while still employing logos by presenting the interviews in an unbiased fashion. I’d say this paper is biased towards the independent coffee shops because they are more vulnerable that an individual Starbucks store. I can use this source because it deals with how customers feel about Starbucks as a corporation.
Third Source
http://eprints.leedsbeckett.ac.uk/3736/1/Trans-aware%20customer%20service.pdf
Annotation
This source by Kit Heyam is aimed at customer service relating to trans individuals. I believe this source is worthwhile to anyone who is unaware of how words and gender affect an individual's perception of customer service. The source gives handy tools to use when you are interacting with not just a trans person, but anybody in general. I think for me a lot of this source was filled with information I already knew, but still gave me good tips like “Avoid ‘Sir” and ‘Madam’” I hate to think how many people I could have potentially offended, just by saying “Sir” It is good information to know and from now on I will instruct people to just use gender-neutral language and descriptors until given confirmation or asked what pronouns the person prefers. This doesn’t really relate to the other sources, except it is about customer service in general. I can use this in my main project by mentioning the trans community and saying that it is just as important to focus on as any other aspect of customer service.
Fourth Source
https://core.ac.uk/reader/11730436
Annotation
This source written by Dini Hajarrahmah is about how another country (Indonesia) views the Starbucks company. It is as credible as the other sources because the author was a student at Diponegoro University. The Thesis is very thorough in analyzing how a Starbucks in their local neighborhood is affecting the culture. They state that “there is a possibility that local people will interact with the product and create a mixed phenomenon between local and global culture.” I find this aspect very interesting, I can see how this phenomenon can be viewed both bad and good. I think I agree mostly with this source, it is situated in the local area located in Indonesia. I think overall it is a good source, but I am finding it hard to incorporate it into my larger research project. Maybe it could work as an example that there are Starbucks stores all over the world.
Fifth Source
http://journal.ui.ac.id/index.php/amj/article/view/4481/3228
Annotation
This source co-authored by Aries Susanty, and Eirene Kenny seems to be credible just because of the sheer amount of research conducted in the paper. The data was collected through “closed questionnaires” 135 respondents for each brand. The paper focused on what makes a good customer experience and used the general data to come up with a foolproof plan on how to increase customer service. I agree with this paper because it seemed to focus on the data itself appealing to logos. They were fair with all the comparisons and wasn’t hostile to one particular brand. I think this is the most useful of all my sources because it is exactly what I’m trying to research, how to improve customer scores at my local Starbucks. Now a lot what matters to the customer is out of my hands, but what is in my hands can be improved. It showed that how the employees acted affected how the customers viewed that brand. If the perception was good, then it improves brand loyalty. I thought this was an excellent paper.
https://digitalccbeta.coloradocollege.edu/pid/coccc:6499
Annotation
This source is written by Kelly Jean Ann LaVoie, she was a student at The Colorado College in Colorado Springs. The purpose of this secondary source is to find out, through research and interviews, if loyalty programs like reward point tiers to get a free or discounted item improves customer loyalty. It appeals to logos by presenting facts about the company and the facts of their interviews. Presence is a bit dated, almost a decade ago. However, I still feel like this information is relevant. I will be able to use this source in my project because Starbucks has a reward program as well and I can use this thesis to determine if it affecting customer scores.
Second Source
https://digitalccbeta.coloradocollege.edu/pid/coccc:1342
Annotation
This secondary source by Natalie Abel is a thesis project from the year 2009. As credible as the last source, the author was a student at the Colorado College in Colorado Springs. The purpose in this paper is to show the difference between a Starbucks coffee shop with an independent coffee shop. She presents this with a sense of pathos while still employing logos by presenting the interviews in an unbiased fashion. I’d say this paper is biased towards the independent coffee shops because they are more vulnerable that an individual Starbucks store. I can use this source because it deals with how customers feel about Starbucks as a corporation.
Third Source
http://eprints.leedsbeckett.ac.uk/3736/1/Trans-aware%20customer%20service.pdf
Annotation
This source by Kit Heyam is aimed at customer service relating to trans individuals. I believe this source is worthwhile to anyone who is unaware of how words and gender affect an individual's perception of customer service. The source gives handy tools to use when you are interacting with not just a trans person, but anybody in general. I think for me a lot of this source was filled with information I already knew, but still gave me good tips like “Avoid ‘Sir” and ‘Madam’” I hate to think how many people I could have potentially offended, just by saying “Sir” It is good information to know and from now on I will instruct people to just use gender-neutral language and descriptors until given confirmation or asked what pronouns the person prefers. This doesn’t really relate to the other sources, except it is about customer service in general. I can use this in my main project by mentioning the trans community and saying that it is just as important to focus on as any other aspect of customer service.
Fourth Source
https://core.ac.uk/reader/11730436
Annotation
This source written by Dini Hajarrahmah is about how another country (Indonesia) views the Starbucks company. It is as credible as the other sources because the author was a student at Diponegoro University. The Thesis is very thorough in analyzing how a Starbucks in their local neighborhood is affecting the culture. They state that “there is a possibility that local people will interact with the product and create a mixed phenomenon between local and global culture.” I find this aspect very interesting, I can see how this phenomenon can be viewed both bad and good. I think I agree mostly with this source, it is situated in the local area located in Indonesia. I think overall it is a good source, but I am finding it hard to incorporate it into my larger research project. Maybe it could work as an example that there are Starbucks stores all over the world.
Fifth Source
http://journal.ui.ac.id/index.php/amj/article/view/4481/3228
Annotation
This source co-authored by Aries Susanty, and Eirene Kenny seems to be credible just because of the sheer amount of research conducted in the paper. The data was collected through “closed questionnaires” 135 respondents for each brand. The paper focused on what makes a good customer experience and used the general data to come up with a foolproof plan on how to increase customer service. I agree with this paper because it seemed to focus on the data itself appealing to logos. They were fair with all the comparisons and wasn’t hostile to one particular brand. I think this is the most useful of all my sources because it is exactly what I’m trying to research, how to improve customer scores at my local Starbucks. Now a lot what matters to the customer is out of my hands, but what is in my hands can be improved. It showed that how the employees acted affected how the customers viewed that brand. If the perception was good, then it improves brand loyalty. I thought this was an excellent paper.